The Operator-Operator
You optimize funnels for a living. Every step has a metric, every metric has an owner.
What you bring
Your dashboards are real. You can tell within a week if a new channel is going to work. You move fast on what works and kill what doesn't — and the team knows exactly what 'good' looks like at every stage of the pipeline.
Where you get stuck
You can't tell when the product itself is the bottleneck — you keep optimizing the funnel around it. You sometimes hire growth marketers when what you needed was a better PM.
The decisions that trip you up
- Is the issue the funnel or the underlying offer?
- When does it stop being worth squeezing more out of this channel?
- Should we go down-market or up-market for our next 100 customers?
What you should be reading
Adviserry retrieves from all of these so you don't have to keep up.
Demand Curve
Acquisition playbooks tested across hundreds of B2B and B2C startups
Andrew Chen
Growth loops, distribution shifts, the long arc of acquisition channels
Brian Balfour
Channel-product fit, growth model selection
GrowthUnhinged (Kyle Poyar)
PLG benchmarks and operator-grade growth analysis
Other archetypes
The Margin Hawk
You know your unit economics down to the cent. Growth at a loss makes you twitch.
The Distribution-First Builder
You'd rather own a 100K-person audience than a perfect product. Distribution beats novelty.
The Product-Led Polymath
You believe a great product sells itself. PLG metrics are your love language.
The Bootstrap Romantic
VCs make you nervous. You'd rather grow $1M ARR slowly than burn $10M chasing it.