The 4S Framework: Marketing for the Modern Buyer Journey
The 4S framework (Streaming, Searching, Scrolling, Shopping) maps marketing to the modern multi-touchpoint buyer journey. Here's how the four S's work.
AEO vs SEO: How to Get Found When AI Answers the Question (2026 Playbook)
SEO isn't dead, but the metrics are. Here's how AEO and GEO get your content cited when AI answers the question first: 7 plays the sharpest marketers use now.
