The 4S Framework: Marketing for the Modern Buyer Journey
The 4S framework (Streaming, Searching, Scrolling, Shopping) maps marketing to the modern multi-touchpoint buyer journey. Here's how the four S's work.
Adviserry
marketing
The 4S framework (Streaming, Searching, Scrolling, Shopping) maps marketing to the modern multi-touchpoint buyer journey. Here's how the four S's work.
I had six marketing newsletters in my inbox and zero marketing strategy. So I dumped them all into an Adviserry Board and asked, "How should I launch this product?" Here's what happened.